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One More Thing Before We Go: Kiwi Mad Men

… are obviously way more outside-the-box creative than our ad folks. According to Likecool:

The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them.
They read “Short shorts on sale Superette”

I can only wonder why we didn’t think of that. America’s got benches, and come summer our cities get just rotten with girls in short-shorts. In any case, this really feels like an idea that could travel…