Star Trek Into Darkness *Cheesy Puns To #1 [Weekend Box Office]
From Box Office Mojo.
The knee jerk reaction here is to blame the lack of a strong villain in the marketing campaign. Since Iron Man 3 barely relied on The Mandarin to carry its marketing, that isn’t always the case. Still, here I think it might be right.
As I outlined in my video review, I think it would’ve been smarter to come out and say who the villain was instead of saving it for a somewhat meaningless reveal. That and franchises have a ceiling. There are only so many people interested no matter what you do.
Iron Man 3 passed the billion dollar threshold this past week and ended up with a domestic score of $35M in its third week of release; good enough for second place. The Shane Black-directed action/adventure should stick around the top five for at least two more weeks. Video Review here.
The Great Gatsby dropped to third place with an estimated gross of $23M and yet it’s still on pace to out gross both of DiCaprio’s recent hits, Oscar-winning The Departed and Most Painfully Obvious Twist award-winning Shutter Island. Video Review here.
Pain & Gain, the true story of Mark Wahlberg’s surgically-implanted T-Rex arms pectoral thrusted to #4 (that’s an exercise right?) with $3M. Depending on P&A, P&G should break about even before it…oh boy…umm…cardio blasts (???) its way out of theaters. Video Review here.