We Don’t Cheer Teams, We Cheer Corporations [On The Contrary] Mar07

We Don’t Cheer Teams, We Cheer Corporations [On The Contrary]

We’re in that odd time of the year right now for sports, when nothing is happening and everything is happening. The two active professional sports, basketball and hockey, are coming into the final stretches of their regular seasons as teams start getting serious in jockeying for playoff positions. The NFL is getting ready for free agency and the draft. And baseball is starting its spring training, for anyone over 40 or the lame-o stat heads with social disorders who still watch that played out pastime. Oh, and March Madness is about to start. Everything is about to happen, but nothing is actually happening at the moment. It’s like the scene in THE LORD OF THE RINGS: THE TWO TOWERS when all the orcs march up to walls of Helms Deep and just stand there looking up as the defenders on the walls look down on them. We’re so intent on what’s about to happen that there is not time to consider how we got here. But in this “deep breath before the plunge,” I’ve found the rare opportunity to evaluate my sports enthusiasm from a more rational and logical position, and have come to a realization. While pragmatism and logic must be deployed by the owners and general managers of sports franchises across the country, they have no place in fandom, and trying to think about why you love the teams you do will only make it apparent that you have devoted an inordinate amount of your life to watching and thinking about something that doesn’t make much sense. Now don’t get me wrong, I think there is an absolute need to occupy our time with things that are inconsequential, especially in a modern world when our minds are free of spending every moment...