You’ve probably seen the commercial. A pretty young woman wakes up in her young person’s cheaply-decorated apartment bedroom. She smiles, stretches and leaps from the edge of the bed and in one effortless motion she pulls off an unsightly lighting fixture from the ceiling and reveals the stylish ceiling fan hidden underneath. She returns to the room, dressed as a bride, carried over the threshold by a handsome groom. She spins out of his arms, peeling off all the ugly old wallpaper and revealing the attractive yellow paint job underneath. In a graceful cascade of never-ending movement, they flash through their lives- dad lifts the young kids off a dingy, toy-strewn rug, mom pulls up the rug and, with the help of her now-teenage boys, rolls out a new carpet and serves them lemonade without missing a beat. Her gracefully aging husband comes down the stairs and joyfully dances as he pushes the kitchen wall back, opening up the space and revealing French doors. The scene shifts and the much older couple are hosting a family gathering on the patio. The husband asks the wife to dance, evoking the courtship of their youth, and as they tenderly move around each other, their two grown sons dance around the perfect green lawn with wives and children of their own. The camera pulls back and the sun begins to set on a perfect American day as the Lowe’s logo appears on the screen along with the slogan “Never Stop Improving.”. Throughout it all, that song keeps playing- you know the one cause it sticks in your head like gum under a theatre seat (trust me, I’m an expert): “Don’t stop doing what you do” It’s a great commercial, right? Brilliant and inspiring and a total crock...
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posted by Eric Sims
I’m the Deputy Commissioner of Civil Marriages- Who the Hell Are You? [California Seething]...
posted by Eric Sims
For a brief period of time in college, I considered becoming a Rabbi. Don’t get me wrong- I’m not particularly religious- I was just fascinated by the role that ritual could play in heightening particular moments in a person’s life and the way in which our collective need for the infinite could cause it to manifest itself on earth. I was also tripping my balls off on two hits of unbelievable liquid acid that I bought from a trio of seedy hippies suspiciously named “Soy”, “Dog” and “Liz” (“Liz” – whatever. Like that’s even a real name.) Later that night, I also briefly considered joining the Animaniacs, not because I wanted to be on television, but because I was fascinated by the idea of living in the water tower at Warner Brother’s studios and writing a whole song about an obscure South American lake just so I could say “Titicaca” over and over again on a children’s show. Living the dream! In the cold light of day, with the drugs out of my system, I abandoned my rabbinical fantasies and made the hard-headed practical choice to stick with theatre (maybe not ALL of the drugs were out my system.) Still- I continue to be fascinated by the trappings of religion and, as a result, even though I don’t really believe in God, I still maintain certain Jewish rituals- like even though I don’t believe in Leprechauns and Democracy, I continue to eat Lucky Charms and vote (FULL DISCLOSURE: I actually do believe in voting, but only as a means to keep things from getting even worse, or at least, to slightly postpone the inevitable slide into Libertarian Theocracy. Speaking of- how sweet is it that Rick Perry cut the fire dep’t by 75% and...