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“The Purge” To Be Retitled “Tuesday” In Mid-Town Manhattan

New York, NY – Wednesday
By Joshua Mauldin

As part of an experimental new marketing strategy, Universal Pictures has decided to release their new film The Purge in Mid-Town Manhattan under the new title Tuesday.

The Purge, starring Ethan Hawke, envisions a utopian America where crime is non-existent and unemployment is at one percent thanks to one day every year where citizens can break any law they desire without the fear of incarceration.

“We’re trying to broaden the film’s appeal by using different titles for different sections of the population,” said Stacy Eisenman, Head of Marketing for Universal. “We’re testing to see if certain demographics will respond more positively to a title they can relate to.”

If Tuesday grosses higher in Mid-Town Manhattan than current tracking suggests, don’t be surprised to see other studios follow suit. Rumor has it that Paramount already has plans to release Paranormal Activity 5 in East Los Angeles as Your Cousin’s House.