Skip the Coffee – Go for Mountain Dew’s New Breakfast Drink [Kicking Back with Jersey Joe] Mar22

Skip the Coffee – Go for Mountain Dew’s New Breakfast Drink [Kicking Back with Jersey Joe]...

Coffee, a staple of the morning. Most of us need that caffeine jolt to get the day going. Mountain Dew is officially getting into the morning drink business with Mountain Dew Kick Start. But, does it provide the same jolt as a cup of Joe? Mountain Dew was first invented in 1940 with a reformulated version hitting stores in 1958. Brand and production rights were taken over by PepsiCo starting in 1964. The citrus-lime drink is known for its distinct flavor, high sugar and high caffeine content. PepsiCo has been experimenting for years with new flavors and variations to the extremely popular Mountain Dew brand. After adding several fan favorite flavors, they’ve decided to give coffee a run for the money and compete in the morning beverage business. Mountain Dew Kick Start is more than just a standard energy drink. Available in two flavors orange and fruit punch, the drink is half Dew – half juice. (Ok, it’s 5% juice, but you get the idea.) Seeing it recently introduced to stores, and being a big Mountain Dew fan, myself, I had to give this a try. Full disclosure: I’ve never really been a coffee drinker. Only recently, now that we have a flashy Keurig coffee maker at work, do I occasionally have a cup. Before that, I would maybe have two cups in an entire year. A bottle of Mountain Dew is always my choice. I’m not ashamed to take one into a 9am business meeting. Reading about this new product got me excited, finally a perfect solution! Seeing the ads when it was released, I’ve been looking for this in stores for quite a while. Finally, I spotted a sign on the door at my local 7-Eleven, they were advertising ‘Buy two, get one free.”  What a deal! I went for...