What’s going on in your head when you’re doing your creative thing? [Procrastinate on This]

After seeing this MRI-based video by Sivu, I really want to know what goes on in our heads when we write. From i09:

Musician Sivu spent two hours inside an MRI machine to film the music video for his song “Better Man Than He.” The result is this hypnotic video, which lets us see what literally goes on in Sivu’s head as he sings.